World Wide Web Marketing

"Businesses will find many uses for electronic communication over the Internet."

"Older Internet tools prove very valuable for marketing."

"The more the Internet is entrenched in our lives, the more sense it makes to use it as a marketing medium."

"Your firm should establish an acceptable use policy before handing out unlimited Internet access to employees."

"Creating an image as a cutting-edge, technically savvy corporation is the most compelling reason to throw up a Web site for the majority of Web builders."

"For a company involved in the sale of a sophisticated product with a long lead time, the most attractive goal of an Internet Web site is to shorten the sales cycle."

"Arming your customer service department with email is giving your customers one more method of corresponding with your firm."

"A Web site should be a resource to your customers."

"It is incumbent on the Web designer to create a site that encourages people to select the right links."

"Interaction means convincing users they are getting information instead of it being given to them."

"The World Wide Web gives us the opportunity to think outside the box."

"You are going to have to pay people to consider your products."

"Pay close attention to Netiquette before broadcasting your sales pitch to the masses."

"Did you create an industry stir at the introduction of your Web site?"

"The question of who owns Cyberspace is one that will be determined in the courts. It will take a long time."

"You'll need strong participants to provide knowledge on a wide variety of topics."

"Corporate culture will have the greatest effect on the control of format."

"Your Web site and all of the underlying software that makes it tick had better be bulletproof."