The Internet Marketing Plan, A Practical Handbook for Creating, Implementing, and Assessing Your Online Presence, Kim Bayne internet marketing, marketing plan, internet marketing plan, online presence, your internet, trade shows, e-mail address
 
   

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The Internet Marketing Plan

A Practical Handbook for Creating, Implementing, and Assessing Your Online Presence

 Kim Bayne

 
   
 
 
 
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internet marketing
marketing plan
internet marketing plan
online presence
your internet
trade shows
e-mail address
first your
your market
take advantage
internet will
public relations
sales support
plan introduction
executive summary
market statistics
comunications strategies
marketing budget
your internet marketing
task force
designing advertising
online enemies
collateral materials
corporate identity
market research
promotional materials
support functions
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marketing results
practical handbook
handbook creating
creating implementing
implementing assessing
assessing your
your online
practical handbook creating
handbook creating implementing
creating implementing assessing
implementing assessing your
assessing your online
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digital enterprise
Kim Bayne
The Internet Marketing Plan
A Practical Handbook for Creating, Implementing, and Assessing Your Online Presence
The Digital Enterprise
Core technologies
Data vs. information
Data warehousing
Digital strategy
Disruptive technology
Electronic communication
Information management
Information overload
Information sharing
Information technology
Intranets
Strategic applications
Networked organization
Online services
Process innovation
Research and development
Software development
Technology adoption life cycle
Virtual organization
Kim Bayne


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Writing the Internet Marketing Plan: An Introduction

"If you have a customer's e-mail address you have his or her attention."
The Business Overview and Executive Summary

"It doesn't hurt to be first in your industry or the first in your market area to take advantage of the unique marketing power of the Internet."
Analyzing Internet Market Statistics

"No two companies report their statistics in the same way."
Formulating Marketing Comunications Strategies

"There are plenty of customers in your market who have no idea of what they'd like to see online."
Planning Your Internet Marketing Budget

"Take a good look at the objective of your competitor's Internet marketing presence before you assume that you have to up the ante."
Forming the Internet Marketing Task Force

"Before you begin looking for outside services, be very clear about exactly what services you need."
Designing Advertising

"It does not appear that advertising on the Internet will go away soon."
Direct-Mail and How to Make Online Enemies

"Some advertisers on the Internet have justified to themselves that it's open season on everyone who has an e-mail address."
Utilizing Collateral Materials

"There are opportunities for you to publish on the Internet without spending any money at all."
Developing a Corporate Identity

"The true measure of company's market identification is in its recognition."
Conducting Market Research

"Finding information about your competitors today couldn't be any easier."
Executing Public Relations and Promotional Materials

"Many Internet marketers feel that the Internet will replace traditional public relations."
Incorporating Sales Support Functions

"Use your Internet addresses in all the materials you distribute or display for your sales support activities."
Planning Trade Shows

"Trade shows have taken on a new life online, and marketers are flocking to take advantage of it."
Launching Your Internet Marketing Program

"You'll want to synchronize the announcement of your Web site with another noteworthy event on your marketing calendar."
Measuring Internet Marketing Results

"Measurement is often an afterthought for many marketers. It shouldn't be."
 


This Book Summary contains Concept Extracts from:

The Internet Marketing Plan
Kim Bayne

John Wiley & Sons, Inc.
1997
Copyright (c) 1997 by Kim M. Bayne.


Biography: Kim M. Bayne manages wolfBayne Communications , specializing in strategic and tactical media relations and Internet marketing for Fortune 500 companies. Experienced in both the agency and client side sides of computer and electronics s product marketing, she is the Owner/Moderator of the Internet discussion group HTMARCOM (High-tech Marketing communications). Ms. Bayne is Editor/Publisher of "Marketing Lists on the Internet," a newsletter/directory of online marketing groups. She writes regularly for such publications as Marketing Tools magazine and Internet Marketing & technology Report, and presents internationally at such conferences as Internet World, Web Developers conference, and Internet Expo Conferences.

Key Phrases in this title:
internet marketing, marketing plan, internet marketing plan, online presence, your internet, trade shows, e-mail address, first your, your market, take advantage, internet will, public relations, sales support, plan introduction, executive summary, market statistics, comunications strategies, marketing budget, your internet marketing, task force, designing advertising, online enemies, collateral materials, corporate identity, market research, promotional materials, support functions, marketing program, marketing results, practical handbook, handbook creating, creating implementing, implementing assessing, assessing your, your online, practical handbook creating, handbook creating implementing, creating implementing assessing, implementing assessing your, assessing your online, your online presence, digital enterprise, Kim Bayne

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The Digital Enterprise
Book Summaries

The 12 Simple Secrets of Microsoft Management How to Think and Act Like a Microsoft Manager and Take Your Company to the Top | David Thielen|1999
5th Generation Management Co-Creating Through Virtual Enterprising, Dynamic Teaming, and Knowledge Networking | Charles Savage|1996
Achieving Maximum Value From Information Systems A Process Approach | Dan Remenyi, Michael Sherwood-Smith|1997
Bill Gates Speaks Insights from the World's Greatest Entrepreneur | Janet Lowe|2001
Blown to Bits How the New Economics of Information Transforms Strategy | Philip Evans, Thomas Wurster|2000
Blueprints for High Availability Designing Resilient Distributed Systems | Evan Marcus, Hal Stern|2000
Building an Extranet Connect Your Intranet with Vendors and Customers | Julie Bort, Bradley Felix|1997
Clicking Through A Survival Guide for Bringing Your Company Online | Jonathan Ezor|2000
Code Complete A Practical Handbook of Software Construction | Steve McConnell|1993
Competing in the Information Age Strategic Alignment in Practice | Jerry Luftman|1996
Corporate Information Factory | Inmon, Claudia Imhoff, Ryan Sousa|1998
Corporate Internet Planning Guide Aligning Internet Strategy with Business Goals | Richard Gascoyne, Koray Ozcubukcu|1997
Customer Service on the Internet Building Relationships, Increasing Loyalty, and Staying Competitive | Jim Sterne|2000
Cybercorp The New Business Revolution | James Martin|1996
Data Mining Solutions Methods and Tools for Solving Real-World Problems | Christopher Westphal, Teresa Blaxton|1998
The Death of Distance How the Communications Revolution Will Change Our Lives | Frances Cairncross|1997
The Digital Organization AlliedSignal's Success with Business Technology | James Best|1997
E-Business and ERP Transforming the Enterprise | Grant Norris, James Hurley, Kenneth Hartley, John Dunleavy|2000
The E-Commerce Arsenal 12 Technologies You Need to Prevail in the Digital Arena | Alexis Gutzman|2001
E-Commerce Strategies Mapping your Organization's Success in Today's Competitive Marketplace | Charles Trepper|2000
E-Learning Strategies for Delivering Knowledge in the Digital Age | Marc Rosenberg|2001
E-Profit High Payoff Strategies for Capturing the E-Commerce Edge | Peter Cohan|2000
Electronic Commerce Strategies and Models for Business to Business Trading | Paul Timmers|1999
Evaluating The Year 2000 Project A Management Guide for Determining Reasonable Care | Timothy Braithwaite|1998
Executive's Guide to E-Business From Tactics to Strategy | Martin Deise, Conrad Nowikow, Patrick King, Amy Wright|2000
Going For Growth Realizing The Value of Technology | John Buckley|1998
How to Think Like the World's Greatest High-Tech Titans | Erika Brown|2000
The HP Way How Bill Hewlett and I Built Our Company | David Packard, David Kirby, Karen Lewis|1995
The Information Paradox Realizing the Business Benefits of Information Technology | John Thorp|1998
Information Systems Project Management How to Deliver Function and Value in Information Technology Projects | Jolyon Hallows|1998
Information Technology and Organizations Strategies, Networks, and Integration | Dale Littler, David Knights, Rod Coombs, Brian Bloomfield|2000
Innovation Explosion Using Intellect and Software to Revolutionize Growth Strategies | James Brian Quinn, Jordan Baruch, Karen Anne Zien|1997
Insourcing After the Outsourcing MIS Survival Guide | Robert Chapman, Kathleen Andrade|1997
The Internet Marketing Plan A Practical Handbook for Creating, Implementing, and Assessing Your Online Presence | Kim Bayne|1997
Internet Standards and Protocols | Dilip Naik|1998
Into the Networked Age How IBM and Other Firms Are Getting There Now | James Cortada, Thomas Hargraves, Edward Wakin|1999
Investing in Information Technology A Decision-Making Guide for Business and Technology Managers | Bill Bysinger, Kenneth Knight|1996
The IT Consultant A Commonsense Framework for Managing the Client Relationship | Rick Freedman|2000
Knowledge Management Strategies | Jerry Honeycutt|2000
The Last Mile Broadband and the Next Internet Revolution | Jason Wolf, Natalie Zee|2001
Managing the Corporate Intranet | Mitra Miller, Andrew Roehr, Benjamin Bernard|1997
Managing Technological Change Strategies for College and University Leaders | (Tony) Bates|2000
Mastering Information Management Complete MBA Companion in Information Management | Donald Marchand, Thomas Davenport, Tim Dickson|2000
Microsoft Commerce Solutions | Micro Modelling Associates|1999
Microsoft Mastering: E-Commerce Development: Business to Business | Microsoft|2000
Microsoft Secrets How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People | Michael Cusumano, Richard Selby|1998
Mission Critical Realizing the Promise of Enterprise Systems | Thomas Davenport|2000
Multimedia-Based Instructional Design Computer-Based Training, Web Based Training, Distance Broadcast Training | William Lee, Diana Owens|2000
Net Ready Strategies for Success in the E-conomy | Amir Hartman, John Sifonis, with John Kador|2000
Pathways to Agility Mass Customization in Action | John Oleson|1998
Running an Effective Help Desk | Barbara Czegel|1998
Shaping the Future Business Design Through Information Technology | Peter Keen|1991
The Smart Way to Buy Information Technology How to Maximize Value and Avoid Costly Pitfalls | Brad Peterson, Diane Carco|1998
Software Project Survival Guide How to Be Sure Your First Important Project Isn't Your Last | Steve McConnell|1998
Survival of the Smartest Managing Information for Rapid Action and World Class Performance | Haim Mendelson, Johannes Ziegler|1999
Taking Control of IT Costs | Sebastian Nokes|2000
TechnoLeverage Using the Power of Technology to Outperform the Competition | Michael Hruby|1999
The Technology Leaders How America's Most Profitable High-Tech Companies Innovate Their Way to Success | Peter Cohan|1997
Technology-Based Training The Art and Science of Design, Development, and Delivery | Kevin Kruse, Jason Keil|2000
Virtual Teams Reaching Across Space, Time, and Organizations with Technology | Jessica Lipnack, Jeffrey Stamps|1997
Waves of Power The Dynamics of Global Technology Leadership 1964-2010 | David Moschella|1997
Web Commerce Building a Digital Business | Kate Maddox, Dana Blankenhorn|1998
Web Database Development Step by Step | Jim Buyens|2000
The Web Learning Fieldbook Using the World Wide Web to Build Workplace Learning Environments | Valorie Beer|2000
Web Warehousing and Knowledge Management | Rob Mattison, Brigitte Kilger-Mattison|1999
Web-Based Training Using Technology to Design Adult Learning Experiences | Margaret Driscoll|1998
Webonomics Nine Essential Principles for Growing Your Business on the World Wide Web | Evan Schwartz|1997
Wharton on Managing Emerging Technologies | George Day, Paul Schoemaker|2000
World Wide Web Marketing Integrating the Internet Into Your Marketing Strategy | Jim Sterne|1999
XML and SOAP Programming for BizTalk Servers | Brian Travis|2000



The Digital Enterprise
Book Extract Suites
Each Suite contains extracts from 3 to 10 books focused on a single business concept

  • The Promise of the Networked Enterprise
    • Organizational Speed Peter Weill, Marianne Broadbent, Henk Volberda, Jeremy Main, Thomas Hargraves, Edward Wakin, Jerry Wind, Bill Bysinger, Kenneth Knight, Haim Mendelson, Johannes Ziegler, James Cortada, David Dotlich, James Noel, Anjan Thakor
    • Expanding Organizational Capability Henk Volberda, Don Tapscott, Clayton Christensen, Jay Galbraith, Jay Galbraith, James Moore, Ikujiro Nonaka, Hirotaka Takeuchi, Alex Lowy, David Ticoll, Susan Mohrman, Edward Lawler, Walid Mougayar
    • Technology & The Bottom-Line Peter Weill, Marianne Broadbent, Susan Cook, Daniel Morris, Michael Tushman, Joel Brandon, Roger Dow, David Nadler, Peter Cohan, William Halal, Walid Mougayar, Kate Maddox, Dana Blankenhorn, Jim Sterne
  • Strategies for Software Development
    • Software Project Management Michael Cusumano, David Yoffie, Randall Englund, Robert Graham, Jolyon Hallows, James Lewis, Steve McConnell, James Brian Quinn, Jordan Baruch, Karen Anne Zien
  • Using Databases & Data Warehousing
  • Reorganizing & Reengineering Work
    • Aligning Technology & Structure Sebastian Nokes, Price Waterhouse, Stephen Redwood, Charles Goldwasser, Simon Street, John Sifonis, Richard Spinello, Wayne Toms, Brian Bloomfield, Dale Littler, David Knights, Rod Coombs, Robert Prescott, Robert Chapman, Kathleen Andrade, Beverly Goldberg, Maria Taylor, Thomas Koulopoulos, William Rothwell
    • Internet-Driven Reengineering John Dunleavy, John Sifonis, with John Kador, Thomas Davenport, Kenneth Hartley, Charles Trepper, Peter Cohan, James Hurley, Ryan Bernard, Amir Hartman, Grant Norris
  • Core IT Competencies & Outsourcing
    • IT Outsourcing Price Waterhouse, Brad Peterson, Diane Carco, Maurice Greaver, Robert Chapman, Kathleen Andrade, James Best
  • Web Site Design & Development
    • Managing Your Web Site David Siegel, with Pat House, Charles Trepper, Peter Cohan, Thomas Siebel, Micro Modelling Associates, Jim Sterne
  • Developing Intranets & Extranets
    • Partner Communications Pauline Bickerton, Matthew Bickerton, Kate Simpson-Holley, Martin Deise, Conrad Nowikow, Patrick King, Amy Wright, Ryan Bernard, Micro Modelling Associates, Julie Bort, Bradley Felix, Ron Ashkenas, Dave Ulrich, Todd Jick, Steve Kerr
  • Aligning Technology, Strategy & Innovation
    • Technology and Strategy Options Carl Shapiro, Hal Varian, Peter Weill, Marianne Broadbent, Larry Downes, Chunka Mui, Gary Hamel, Chuck Martin, James McGee, Laurence Prusak, Karl Erick Sveiby, Charles Poirier, Stephen Reiter, James Brian Quinn, Jordan Baruch, Karen Anne Zien, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff, Prahalad, Dorothy Leonard
    • Aligning Capabilities, Technology & Strategy Peter Weill, Marianne Broadbent, Gary Hamel, George Labovitz, Victor Rosansky, James Martin, James McGee, Laurence Prusak, Walid Mougayar, James Brian Quinn, Jordan Baruch, Karen Anne Zien, James Best, Prahalad, Dorothy Leonard
    • Technology as Strategy Larry Downes, Chunka Mui, Gary Hamel, Richard Gascoyne, Koray Ozcubukcu, James McGee, Laurence Prusak, James Brian Quinn, Richard Rosenbloom, William Spencer, Jim Matheson, David Matheson, Jordan Baruch, Karen Anne Zien, Prahalad
  • Technology Vendors & Competition
    • Competitive Advantage of IT Allan Afuah, Michael Hruby, Don Tapscott, Frank Ostroff, Art Caston, Peter Cohan, Charles Poirier, Liam Fahey
    • See additional works by: Kim Bayne, The Internet Marketing Plan , A Practical Handbook for Creating, Implementing, and Assessing Your Online Presence

    You'll find in-depth information on the following topics at this site:

    The Internet Marketing Plan, A Practical Handbook for Creating, Implementing, and Assessing Your Online Presence, Kim Bayne, internet marketing, marketing plan, internet marketing plan, online presence, your internet, trade shows, e-mail address, first your, your market, take advantage, internet will, public relations, sales support, plan introduction, executive summary, market statistics, comunications strategies, marketing budget, your internet marketing, task force, designing advertising, online enemies, collateral materials, corporate identity, market research, promotional materials, support functions, marketing program, marketing results, practical handbook, handbook creating, creating implementing, implementing assessing, assessing your, your online, practical handbook creating, handbook creating implementing, creating implementing assessing, implementing assessing your, assessing your online, your online presence, digital enterprise, Kim Bayne, The Internet Marketing Plan, A Practical Handbook for Creating, Implementing, and Assessing Your Online Presence, The Digital Enterprise, Kim Bayne, Core technologies, Data vs. information, Data warehousing, Digital strategy, Disruptive technology, Electronic communication, Information management, Information overload, Information sharing, Information technology, Intranets, Strategic applications, Networked organization, Online services, Process innovation, Research and development, Software development, Technology adoption life cycle, Virtual organization, Kim Bayne, The Digital Enterprise

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    The Internet Marketing Plan, A Practical Handbook for Creating, Implementing, and Assessing Your Online Presence, Kim Bayne internet marketing, marketing plan, internet marketing plan, online presence, your internet, trade shows, e-mail address, first your, your market, take advantage, internet will, public relations, sales support, plan introduction

    The Digital Enterprise The Internet Economy Finance & Profitability Strategy & Competition Leadership & Change Products & Services Sales & Marketing Knowledge & Learning Organizing Work & People Career Development