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The E-Commerce Arsenal

12 Technologies You Need to Prevail in the Digital Arena

 Alexis Gutzman

 
   
 
 
 
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web site
your web
your web site
e-commerce arsenal
your site
digital arena
direct mail
your customers
you need
search engine
you want
make your
targeted electronic
electronic direct
targeted electronic direct
electronic direct mail
three-pronged strategy
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making your
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engine visibility
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web shoppers
global market
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technologies you need
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need prevail digital
prevail digital arena
digital enterprise
Alexis Gutzman
Paul Bates
Richard Cavagnol
David Gelernter
Mark Koulogeorge
Stephen Vavasis
Del Wood
The E-Commerce Arsenal
12 Technologies You Need to Prevail in the Digital Arena
The Digital Enterprise
Core technologies
Data vs. information
Data warehousing
Digital strategy
Disruptive technology
Electronic communication
Information management
Information overload
Information sharing
Information technology
Intranets
Strategic applications
Networked organization
Online services
Process innovation
Research and development
Software development
Technology adoption life cycle
Virtual organization
Alexis Gutzman
Paul Bates
Richard Cavagnol
David Gelernter
Mark Koulogeorge
Stephen Vavasis
Del Wood


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Three-Pronged Strategy for Web Success

"Serious merchants, whether online today or not, will have to be prepared to engage in a three-pronged strategy for meeting the demands of their customers, becoming and staying profitable, and doing it all on Internet time."
Improving Your Search Engine Visibility

"The first thing to remember about search engine positioning is that the reason to get a high ranking is to increase qualified traffic to your site."
Affiliate Programs—Attracting Customers to Your Web Site

"When a customer clicks through an affiliate link to a merchant site, the customer is tagged with the affiliate ID, so the merchant can track how many customers clicked on the links, how many purchases were made, and what was purchased."
Make Your Products Available to Your Customers

"Once you realize the value of taking your products to your customers and the relative cost effectiveness of making your inventory available to aggregators, you need to decide in which programs you want to participate."
Targeted Electronic Direct Mail

"A merchant should be using targeted electronic direct mail (EDM) to make relevant appeals to its existing customer base, relying on information it already has about its shopping and buying behavior."
Making Your Web Site Wireless Friendly

"It is imperative that you make your site mobile. The method you use is secondary."
Personalize Your Web Site

"Personalization should be so transparent that a visitor to the site quickly reaches the conclusion that the site sells exactly what he's interested in."
Solving the Problems That Web Shoppers Have

"Successful sites will begin by offering to solve the problems that shoppers have when they come to their sites and let them buy as a consequence of having their problems solved."
Positioning Your Web Site for the Global Market

"Ask your network administrator to tell you what percentage of traffic that's already on your site is coming from overseas. If you're like most U.S.-based merchants, it is 30 to 40 percent."
Create a Long-Term Global Presence with Your Web Site

"It's not enough to simply translate your site into the local language. You have to create a new site that incorporates the culture, customs, and colors of the country in which you want to have a presence."
Select a Robust Content-Management System for Your Web Site

"There is no bigger burden for an e-commerce site than that of keeping content fresh, prices accurate, specials timely, and sales relevant."
Reasons for Outsourcing Your Technology

"Businesses should think in terms of the services they need rather than the resources they need to deliver services. The only way to move quickly enough in this environment is to rely as much as possible on services provided by others."
 


This Book Summary contains Concept Extracts from:

The E-Commerce Arsenal
Alexis Gutzman

Amacom
2001
(c) 2001 Alexis D. Gutzman


Biography: Alexis D. Gutzman (Bethel, CT) is an Internet consultant and the "ECommerce Technology Advisor" columnist for Internet.com's popular ECommerce Guide, an online advice and resource column (ecommerce.internet.com). She is also an Office.com columnist and author of The HTML 4 Bible, ColdFusion 4 for Dummies, and Frontpage 2000 Answers!

Key Phrases in this title:
web site, your web, your web site, e-commerce arsenal, your site, digital arena, direct mail, your customers, you need, search engine, you want, make your, targeted electronic, electronic direct, targeted electronic direct, electronic direct mail, three-pronged strategy, your products, making your, web success, engine visibility, wireless friendly, web shoppers, global market, your technology, technologies you, need prevail, prevail digital, technologies you need, you need prevail, need prevail digital, prevail digital arena, digital enterprise, Alexis Gutzman, Paul Bates, Richard Cavagnol, David Gelernter, Mark Koulogeorge, Stephen Vavasis, Del Wood

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The Digital Enterprise
Book Summaries

The 12 Simple Secrets of Microsoft Management How to Think and Act Like a Microsoft Manager and Take Your Company to the Top | David Thielen|1999
5th Generation Management Co-Creating Through Virtual Enterprising, Dynamic Teaming, and Knowledge Networking | Charles Savage|1996
Achieving Maximum Value From Information Systems A Process Approach | Dan Remenyi, Michael Sherwood-Smith|1997
Bill Gates Speaks Insights from the World's Greatest Entrepreneur | Janet Lowe|2001
Blown to Bits How the New Economics of Information Transforms Strategy | Philip Evans, Thomas Wurster|2000
Blueprints for High Availability Designing Resilient Distributed Systems | Evan Marcus, Hal Stern|2000
Building an Extranet Connect Your Intranet with Vendors and Customers | Julie Bort, Bradley Felix|1997
Clicking Through A Survival Guide for Bringing Your Company Online | Jonathan Ezor|2000
Code Complete A Practical Handbook of Software Construction | Steve McConnell|1993
Competing in the Information Age Strategic Alignment in Practice | Jerry Luftman|1996
Corporate Information Factory | Inmon, Claudia Imhoff, Ryan Sousa|1998
Corporate Internet Planning Guide Aligning Internet Strategy with Business Goals | Richard Gascoyne, Koray Ozcubukcu|1997
Customer Service on the Internet Building Relationships, Increasing Loyalty, and Staying Competitive | Jim Sterne|2000
Cybercorp The New Business Revolution | James Martin|1996
Data Mining Solutions Methods and Tools for Solving Real-World Problems | Christopher Westphal, Teresa Blaxton|1998
The Death of Distance How the Communications Revolution Will Change Our Lives | Frances Cairncross|1997
The Digital Organization AlliedSignal's Success with Business Technology | James Best|1997
E-Business and ERP Transforming the Enterprise | Grant Norris, James Hurley, Kenneth Hartley, John Dunleavy|2000
The E-Commerce Arsenal 12 Technologies You Need to Prevail in the Digital Arena | Alexis Gutzman|2001
E-Commerce Strategies Mapping your Organization's Success in Today's Competitive Marketplace | Charles Trepper|2000
E-Learning Strategies for Delivering Knowledge in the Digital Age | Marc Rosenberg|2001
E-Profit High Payoff Strategies for Capturing the E-Commerce Edge | Peter Cohan|2000
Electronic Commerce Strategies and Models for Business to Business Trading | Paul Timmers|1999
Evaluating The Year 2000 Project A Management Guide for Determining Reasonable Care | Timothy Braithwaite|1998
Executive's Guide to E-Business From Tactics to Strategy | Martin Deise, Conrad Nowikow, Patrick King, Amy Wright|2000
Going For Growth Realizing The Value of Technology | John Buckley|1998
How to Think Like the World's Greatest High-Tech Titans | Erika Brown|2000
The HP Way How Bill Hewlett and I Built Our Company | David Packard, David Kirby, Karen Lewis|1995
The Information Paradox Realizing the Business Benefits of Information Technology | John Thorp|1998
Information Systems Project Management How to Deliver Function and Value in Information Technology Projects | Jolyon Hallows|1998
Information Technology and Organizations Strategies, Networks, and Integration | Dale Littler, David Knights, Rod Coombs, Brian Bloomfield|2000
Innovation Explosion Using Intellect and Software to Revolutionize Growth Strategies | James Brian Quinn, Jordan Baruch, Karen Anne Zien|1997
Insourcing After the Outsourcing MIS Survival Guide | Robert Chapman, Kathleen Andrade|1997
The Internet Marketing Plan A Practical Handbook for Creating, Implementing, and Assessing Your Online Presence | Kim Bayne|1997
Internet Standards and Protocols | Dilip Naik|1998
Into the Networked Age How IBM and Other Firms Are Getting There Now | James Cortada, Thomas Hargraves, Edward Wakin|1999
Investing in Information Technology A Decision-Making Guide for Business and Technology Managers | Bill Bysinger, Kenneth Knight|1996
The IT Consultant A Commonsense Framework for Managing the Client Relationship | Rick Freedman|2000
Knowledge Management Strategies | Jerry Honeycutt|2000
The Last Mile Broadband and the Next Internet Revolution | Jason Wolf, Natalie Zee|2001
Managing the Corporate Intranet | Mitra Miller, Andrew Roehr, Benjamin Bernard|1997
Managing Technological Change Strategies for College and University Leaders | (Tony) Bates|2000
Mastering Information Management Complete MBA Companion in Information Management | Donald Marchand, Thomas Davenport, Tim Dickson|2000
Microsoft Commerce Solutions | Micro Modelling Associates|1999
Microsoft Mastering: E-Commerce Development: Business to Business | Microsoft|2000
Microsoft Secrets How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People | Michael Cusumano, Richard Selby|1998
Mission Critical Realizing the Promise of Enterprise Systems | Thomas Davenport|2000
Multimedia-Based Instructional Design Computer-Based Training, Web Based Training, Distance Broadcast Training | William Lee, Diana Owens|2000
Net Ready Strategies for Success in the E-conomy | Amir Hartman, John Sifonis, with John Kador|2000
Pathways to Agility Mass Customization in Action | John Oleson|1998
Running an Effective Help Desk | Barbara Czegel|1998
Shaping the Future Business Design Through Information Technology | Peter Keen|1991
The Smart Way to Buy Information Technology How to Maximize Value and Avoid Costly Pitfalls | Brad Peterson, Diane Carco|1998
Software Project Survival Guide How to Be Sure Your First Important Project Isn't Your Last | Steve McConnell|1998
Survival of the Smartest Managing Information for Rapid Action and World Class Performance | Haim Mendelson, Johannes Ziegler|1999
Taking Control of IT Costs | Sebastian Nokes|2000
TechnoLeverage Using the Power of Technology to Outperform the Competition | Michael Hruby|1999
The Technology Leaders How America's Most Profitable High-Tech Companies Innovate Their Way to Success | Peter Cohan|1997
Technology-Based Training The Art and Science of Design, Development, and Delivery | Kevin Kruse, Jason Keil|2000
Virtual Teams Reaching Across Space, Time, and Organizations with Technology | Jessica Lipnack, Jeffrey Stamps|1997
Waves of Power The Dynamics of Global Technology Leadership 1964-2010 | David Moschella|1997
Web Commerce Building a Digital Business | Kate Maddox, Dana Blankenhorn|1998
Web Database Development Step by Step | Jim Buyens|2000
The Web Learning Fieldbook Using the World Wide Web to Build Workplace Learning Environments | Valorie Beer|2000
Web Warehousing and Knowledge Management | Rob Mattison, Brigitte Kilger-Mattison|1999
Web-Based Training Using Technology to Design Adult Learning Experiences | Margaret Driscoll|1998
Webonomics Nine Essential Principles for Growing Your Business on the World Wide Web | Evan Schwartz|1997
Wharton on Managing Emerging Technologies | George Day, Paul Schoemaker|2000
World Wide Web Marketing Integrating the Internet Into Your Marketing Strategy | Jim Sterne|1999
XML and SOAP Programming for BizTalk Servers | Brian Travis|2000



The Digital Enterprise
Book Extract Suites
Each Suite contains extracts from 3 to 10 books focused on a single business concept

  • The Promise of the Networked Enterprise
    • Organizational Speed Peter Weill, Marianne Broadbent, Henk Volberda, Jeremy Main, Thomas Hargraves, Edward Wakin, Jerry Wind, Bill Bysinger, Kenneth Knight, Haim Mendelson, Johannes Ziegler, James Cortada, David Dotlich, James Noel, Anjan Thakor
    • Expanding Organizational Capability Henk Volberda, Don Tapscott, Clayton Christensen, Jay Galbraith, Jay Galbraith, James Moore, Ikujiro Nonaka, Hirotaka Takeuchi, Alex Lowy, David Ticoll, Susan Mohrman, Edward Lawler, Walid Mougayar
    • Technology & The Bottom-Line Peter Weill, Marianne Broadbent, Susan Cook, Daniel Morris, Michael Tushman, Joel Brandon, Roger Dow, David Nadler, Peter Cohan, William Halal, Walid Mougayar, Kate Maddox, Dana Blankenhorn, Jim Sterne
  • Strategies for Software Development
    • Software Project Management Michael Cusumano, David Yoffie, Randall Englund, Robert Graham, Jolyon Hallows, James Lewis, Steve McConnell, James Brian Quinn, Jordan Baruch, Karen Anne Zien
  • Using Databases & Data Warehousing
  • Reorganizing & Reengineering Work
    • Aligning Technology & Structure Sebastian Nokes, Price Waterhouse, Stephen Redwood, Charles Goldwasser, Simon Street, John Sifonis, Richard Spinello, Wayne Toms, Brian Bloomfield, Dale Littler, David Knights, Rod Coombs, Robert Prescott, Robert Chapman, Kathleen Andrade, Beverly Goldberg, Maria Taylor, Thomas Koulopoulos, William Rothwell
    • Internet-Driven Reengineering John Dunleavy, John Sifonis, with John Kador, Thomas Davenport, Kenneth Hartley, Charles Trepper, Peter Cohan, James Hurley, Ryan Bernard, Amir Hartman, Grant Norris
  • Core IT Competencies & Outsourcing
    • IT Outsourcing Price Waterhouse, Brad Peterson, Diane Carco, Maurice Greaver, Robert Chapman, Kathleen Andrade, James Best
  • Web Site Design & Development
    • Managing Your Web Site David Siegel, with Pat House, Charles Trepper, Peter Cohan, Thomas Siebel, Micro Modelling Associates, Jim Sterne
  • Developing Intranets & Extranets
    • Partner Communications Pauline Bickerton, Matthew Bickerton, Kate Simpson-Holley, Martin Deise, Conrad Nowikow, Patrick King, Amy Wright, Ryan Bernard, Micro Modelling Associates, Julie Bort, Bradley Felix, Ron Ashkenas, Dave Ulrich, Todd Jick, Steve Kerr
  • Aligning Technology, Strategy & Innovation
    • Technology and Strategy Options Carl Shapiro, Hal Varian, Peter Weill, Marianne Broadbent, Larry Downes, Chunka Mui, Gary Hamel, Chuck Martin, James McGee, Laurence Prusak, Karl Erick Sveiby, Charles Poirier, Stephen Reiter, James Brian Quinn, Jordan Baruch, Karen Anne Zien, Gene Tyndall, Christopher Gopal, Wolfgang Partsch, John Kamauff, Prahalad, Dorothy Leonard
    • Aligning Capabilities, Technology & Strategy Peter Weill, Marianne Broadbent, Gary Hamel, George Labovitz, Victor Rosansky, James Martin, James McGee, Laurence Prusak, Walid Mougayar, James Brian Quinn, Jordan Baruch, Karen Anne Zien, James Best, Prahalad, Dorothy Leonard
    • Technology as Strategy Larry Downes, Chunka Mui, Gary Hamel, Richard Gascoyne, Koray Ozcubukcu, James McGee, Laurence Prusak, James Brian Quinn, Richard Rosenbloom, William Spencer, Jim Matheson, David Matheson, Jordan Baruch, Karen Anne Zien, Prahalad
  • Technology Vendors & Competition
    • Competitive Advantage of IT Allan Afuah, Michael Hruby, Don Tapscott, Frank Ostroff, Art Caston, Peter Cohan, Charles Poirier, Liam Fahey
    • See additional works by: Alexis Gutzman, The E-Commerce Arsenal , 12 Technologies You Need to Prevail in the Digital Arena

    You'll find in-depth information on the following topics at this site:

    The E-Commerce Arsenal, 12 Technologies You Need to Prevail in the Digital Arena, Alexis Gutzman, Paul Bates, Richard Cavagnol, David Gelernter, Mark Koulogeorge, Stephen Vavasis, Del Wood, web site, your web, your web site, e-commerce arsenal, your site, digital arena, direct mail, your customers, you need, search engine, you want, make your, targeted electronic, electronic direct, targeted electronic direct, electronic direct mail, three-pronged strategy, your products, making your, web success, engine visibility, wireless friendly, web shoppers, global market, your technology, technologies you, need prevail, prevail digital, technologies you need, you need prevail, need prevail digital, prevail digital arena, digital enterprise, Alexis Gutzman, Paul Bates, Richard Cavagnol, David Gelernter, Mark Koulogeorge, Stephen Vavasis, Del Wood, The E-Commerce Arsenal, 12 Technologies You Need to Prevail in the Digital Arena, The Digital Enterprise, Alexis Gutzman, Paul Bates, Richard Cavagnol, David Gelernter, Mark Koulogeorge, Stephen Vavasis, Del Wood, Core technologies, Data vs. information, Data warehousing, Digital strategy, Disruptive technology, Electronic communication, Information management, Information overload, Information sharing, Information technology, Intranets, Strategic applications, Networked organization, Online services, Process innovation, Research and development, Software development, Technology adoption life cycle, Virtual organization, Alexis Gutzman, Paul Bates, Richard Cavagnol, David Gelernter, Mark Koulogeorge, Stephen Vavasis, Del Wood, The Digital Enterprise

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    The E-Commerce Arsenal, 12 Technologies You Need to Prevail in the Digital Arena, Alexis Gutzman web site, your web, your web site, e-commerce arsenal, your site, digital arena, direct mail, your customers, you need, search engine, you want, make your, targeted electronic, electronic direct

    The Digital Enterprise The Internet Economy Finance & Profitability Strategy & Competition Leadership & Change Products & Services Sales & Marketing Knowledge & Learning Organizing Work & People Career Development